About Me & The Hypnosis Site

My name is Will Williams and I live in Exeter, Devon, UK, and am 32. I sketch, do digital media projects (e.g. Photo-mosaics), tutor a lifecoaching course, think too much, enjoy music, movies, and the company of friends and family. I’m by no means contented, I’m forever haunted by the search for something to truly belong to, and the need to somehow fully express all the stuff that floats around in my head about life, people etc.

Anyone interested in hypnosis, hypnotherapy or NLP who wants to see some of my cool stuff (thats ‘geeky’ to everyone else), click here.

I studied psychology and neuroscience at university then studied more psychology and hypnosis in my own time whilst doing various jobs, before becoming a subconscious psychologist and NLP practitioner. I prefer calling it that rather than hypnotherapist because that implies “relaxing scripts”, I never read a single script and the work I did was often much more intense and deeper in helping people to explore what’s really going on in their heads. I’m a big fan of Milton Erickson and Gil Boyne, and adopted a mix of both of their approaches. I stopped my practice in 2008 to take a break and do other projects such as Web Design and writing books. The break has allowed some much needed time to reflect on hypnotherapy (and lifecoaching, which I tutored), which I now find in the majority to be incredibly tacky and somewhat embarrassing. I am more and more leaning towards the viewpoint that the therapy industry should be driven by education rather than half-baked techniques and journey-structures. Effectively, helping people to help themselves. The mind is a fascinating place, and I think that if people took the time and made the effort to understand a little more about psychology and neuroscience, they’d have much more awareness of the various trapdoors of bad thinking and the ‘bad mental health’ that comes from it. It should really be taught as early as school.

I’ve lived in Leicestershire, Devon, Coventry, Gloucester, Cheltenham, West Yorkshire, New York and Atlanta.

	Training with the legendary late Gil Boyne (RIP) in California 2007

About the Hypnosis Site Itself

I started writing a hypnosis and hypnotherapy site to support my business as an Exeter hypnotherapist in 2004. I added pages here and there, but always felt frustratingly restricted by meeting the needs of potential customers (i.e. going down the commercial marketing road) and Search Engine Optimisation, which meant I had to frequently mention certain key phrases that people were supposedly searching for (I still do it here and there, I need to chase traffic somehow). In the end I got most of my clients through the website, so it worked out well, but I never felt that my interests and perspectives were particularly congruent with the site.

My original site was hosted by SBI (Site Build It) an American company led by ‘guru’ Ken Evoy. It cost $299 a year, was clunky as hell and had very limited functionality. Everything was done via a bunch of screens that took ages to load, which eventually discouraged me from wanting to update the site because it was such a pain-in-the-ass! So instead I did the whole thing myself by learning a bit of PHP and figuring out how to use WordPress. Now I make more money making websites than I did helping people to transform their lives, which makes no sense.

The first ‘reload’ of the hypnosis site gave me the opportunity to be more congruent with myself, and hopefully connect with people a little more. The second revamp was in April 2011, and was mainly to make it feel a little less stuffy and more fresh so I would feel more encouraged to add to it. I fully acknowledge that the whole thing is now just a ridiculous exercise in self-indulgence.

The third revamp in August 2011 returned the main domain back to 121hypnosis.com. I felt this domain was more relevant than my own stupid name, and I have now made the site a bit more commercial so that I can actually try and do something more constructive with it.