Archive - February 11, 2014

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Advertising, Marketing & Media
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Shame and anxious avoidance

Advertising, Marketing & Media

You’re a schmuck unless you drive a car like this. You won’t be attractive to the right partner, unless you spray this scent on yourself. People will do anything to avoid feeling shame. Which is why advertisers love to use the fear of shame as a motivator. This is why we’re bombarded daily by advertising telling us how imperfect we are.

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Shame and anxious avoidance

Shame is great at protecting you from situations which threaten to expose those murky scary feelings. Being late for appointments, not making eye contact with people, not wanting to go to social events, losing your ability to “be yourself” when around new people. It genuinely terrifies me how powerful, and life-crippling this effect is!

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